Keystone
Marketing Engine · Growth Marketing Engine
One strategy. One engine. Every practice.
Always on. Integrated. Measurable. Pick a station below to do the work.
Where this is going
Level 1 · All practices
Rolling out now
Local lead creation.
Organic searchWebinar · YouTube · Reddit · Blog · Email
FeedsMeta, TikTok and Google Business Profile
Branded paid searchGoogle, Google Map Pack, Bing, Yahoo, LLMs. Defends the practice name in every engine.
Level 2 · Multi‑state TMS
In development
Awareness and multi-practice leads for TMS.
TryTMS.orgSEO, curated content, paid ads, multi-state search, Meta remarketing
Level 3 · Multi‑state telehealth
Future
Awareness and multi-practice leads for teletherapy.
TelehealthNetwork.comPaid ads, multi-state search, Meta remarketing, single intake
How one webinar moves through the engine
4
webinars a month
8 partners · Therapy, med management, TMS, testing
364
core assets
40 blogs · 80 to 120 videos · 160 social posts · 40 emails
Do the work
Under construction01 · Blog FactoryOne webinar in. A blog for every practice.
- Propose and confirm keywords
- Draft one blog per practice
- Sam stamps the copy, hero and TLDR made
- Evy publishes
- Download the presenter-only Zoom recording
- Upload to YouTube as Public
- Run the PowerShell command into Opus Clip
- Opus applies every practice brand template
- Courtney picks clips, then publish
Under construction03 · Content GeneratorPractice copy in. Branded print and social out, in Canva.
- Practice sends copy and headshots
- Claude builds from the practice kit
- Import to Canva, check thumbnails
- Josie packages and sends
Also in the engine