Sales Enablement · BDR events

BDR Events.

Where the BDRs plan and track outreach events, by state, against the monthly budget.

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Before you propose an event · the 4 A's

AudienceAre the right people there? Is this our target referral source?

AimWhat are we trying to accomplish by going?

AllocationBudget, staff time, travel, materials, sponsor fees.

AlignmentDoes it fit our practices, services, outreach priorities and brand?